DuBelko White Papers is committed to crafting well-written and visually engaging white papers that help your business communicate targeted messages and achieve marketing goals.
DuBelko White Papers is committed to crafting well-written and visually engaging white papers that help your business communicate targeted messages and achieve marketing goals.
I offer full-service writing for white papers, which includes planning, writing, and designing. However, no matter who my client is, planning is the first step. Having a frame of reference that all of the reviewers have signed off on is so valuable that I don’t begin writing without it. Once I deliver the White Paper Plan, I’m happy to move forward and write your white paper based on this plan.
A good plan lays the foundation to a successful project. Having a frame of reference will save hours of work during the execution of the white paper.
To develop your white paper plan, I help you pull together all the stakeholders to discuss:
Your business goal(s) for the document
Your target audience(s)
How your paper fits into your sales cycle
Your SEO keywords to include
An official list of all reviewers
Research already on hand
Likely sources for further research
Any previous examples to follow or surpass
Who will do design and graphics
Your desired deadlines
Your budget and payment terms
The most appropriate type of white paper
Some possible titles
The call to action at the end
An overview of the content
Then I deliver a White Paper Plan that spells out these details, along with my recommendations and my firm quote for completing your project.
Discussing all this in advance—and getting a clear consensus from all your stakeholders—sets up your white paper for success.
No matter what your white paper’s subject matter is, or the size of your organization, I apply a systematic and proven method to writing your white paper.
When we partner on a project, I follow a fine-tuned process to craft your white paper. This process is designed to save time, avoid rework, and minimize miscommunication.
On your project, I will:
Plan an outline to confirm the paper’s direction
Do deep research without wasting your time
Tell your story in crisp, journalistic style
Explain your offering without buzzwords
Clarify your benefits without hype
Create professional-quality graphics
Create a visually engaging page design
Deliver a well crafted white paper
Implement your comments
Provide a complete list of sources
Research and draft to meet your deadline
And once the project is completed, I can even help you come up with ways to effectively promote and distribute your white paper.
When you’re ready to start discussing your next white paper, let’s talk about your next project. My services are designed to save you money and get better results than if you tried to do it yourself.
White papers are usually time-consuming projects
that takes weeks to research, write, and edit. To get the most out of your white paper, you should consider re-purposing its content for other platforms. Having a dedicated landing page won’t hurt, either.
Here are some of the most popular supplementary content used with white papers to get more attention and to get more bang for your buck:
Landing Page
Article (1000 - 1500 words)
Blog Post (500 - 800 words)
Infographic
Slide Deck
Press Release
Social Media Posts
People have different preferences when it comes to
consuming content, so why not give them
multiple options to access yours?
“How much does a white paper cost?” is the question I get most often. And I get it, you have a budget and you want to know if my services will fit into that budget. However, the answer isn’t so cut and dried.
For any white paper, the total cost depends on word count, number of interviews required, number of sources, number of reviewers, number of revisions, amount of research, and deadlines. Obviously, a 2,500 word white paper with light research, one reviewer, and a two-month deadline will cost less than a 5,000 word white paper with heavy research, five reviewers, and a four-week deadline. How much less depends on the specifics of your project.
Since white papers are larger content projects, they require proper project management. When you hire me, you’re hiring a project manager. You’re also hiring an experienced consultant who knows how to speak the language of decisions makers. And that’s reflected in the fee I quote you.