All tagged lead generation
White papers and e-books are some of the most popular marketing assets that businesses look to create. In this post, I’ll explain the key differences between white papers and e-books, and how you can best use them to achieve your business and marketing goals.
For B2B businesses, a white paper can be a cost-effective marketing tool that continually generates interest and work—even years after you publish it. This post will explain how white papers can help your B2B business accomplish some common marketing goals.
Ask any small and medium-sized consulting firm and they’ll likely tell you—winning more clients is one of their biggest priorities. This post will explain how white papers help consulting firms stand out from competitors and gain more leads.
For companies that market a B2B product or service, white papers have become an invaluable tool. This post will go over some ways today’s B2B marketers can use white papers to connect with prospective customers and generate more leads.